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Ingram Content Group Manager, Consumer Marketing in La Vergne, Tennessee

Ingram Content Group (ICG)* is hiring for a *Manager, Consumer Marketing to contribute to our Marketing team in LaVergne, TN just outside Nashville. In this role, you will develop and implement marketing campaigns that drive the growth of Ingram’s direct-to-consumer marketing business. You will create, manage and execute new user acquisition campaigns to grow consumer audiences, with special focus on paid and earned media. As the Manager, Consumer Marketing, you’ll oversee all ad channels, SEO, social media, digital PR and online partnerships. You’ll also analyze audiences and performance data to develop strategy and discover and validate new opportunities. Finally, you will supervise and support a team of marketing specialists and managers.

/Do you have experience working with publishers? Have a passion for helping publishers be successful?/

At Ingram, our publisher-facing business offers more than just traditional wholesale services. It offers fully integrated and relevant solutions for client publishers. Comprised of book printing, digital book, distribution, publishing sales and marketing services, this part of Ingram’s business helps publishers discover more ways to sell content in markets across the globe. Based in the Nashville area, New York, Berkeley and other locations, our teams are collaborative, innovative, dynamic, and passionate about the business.

The world is reading, and it is our goal to connect as many people to the content they want in the simplest ways. If you share that passion, enjoy working in a fast-paced environment and want to contribute to a strategic part of the business that is evolving and expanding, we can’t wait to meet you!

Required Qualifications:

  • Bachelor’s Degree

  • 1 year of prior experience managing a team directly or as leader of cross-functional projects

  • 1 year of prior experience managing performance/growth marketing

  • 6 years of experience managing marketing programs

Preferred Skills:

  • Direct to consumer marketing experience

  • Experience with Facebook Ads, Google Ads, DMP and DSP

Key Responsibilities:

  • Works with management to develop and execute creative marketing strategies to acquire new users for Ingram’s consumer media properties.

  • Manages all ad channels and corresponding technology, including Facebook Ads, Google Ads, DMP and DSP

  • Manages paid advertising budget to be on budget while still meeting performance targets. Provides frequent reporting on status and effectiveness of campaigns and ROI

  • Project manages marketing campaigns across all media outlets for the brand – explore and use most relevant media outlets to best reach target audiences – online, social, digital and traditional.

  • Analyzes and interprets data to develop strategy, test new campaigns, discover new audiences, validate potential opportunities, and determine ROI.

  • Oversees SEO strategy, working with brand manager and IT to implement as needed

  • Collaborates with brand manager and sales manager to ensure user acquisition strategies support overall business goals.

  • Collaborates with internal stakeholders on identifying, evaluating, building and growing third party marketing relationships (partnerships), etc.

  • Creates and executes referral-based strategies including the development of an ambassadors’ program

  • Analyzes consumer landscape, book buying audiences and industry trends for new ideas for consumer related websites, newsletters, social media, or other outlets to identify and acquire consumers

  • Works with internal stakeholders to develop and execute strategies soliciting feedback from consumers

  • Delivers clear, relevant, imaginative and effective ad creative.

  • Provides regular updates on status and performance of marketing projects and initiatives.

  • Coordinates with other Ingram departments—including the PR, Legal or IT—ensuring timely communication, approvals and execution when needed.

  • Provides regular updates to the VP of Marketing and business stakeholders.

  • Supervises and develops a team of marketing specialists and managers in the timely execution of quality deliverables.

Perks/Benefits:

  • A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.

o 15 vacation days & 12 sick days accrued annually and 3 personal days

o 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more

o Wellness program with access to local fitness centers for one low price - onsite gym and basketball court for associates

  • Avid reader? Numerous opportunities to engage with books and authors

o Author events & book signings

o Up to 40% discount off books at Ingram’s First Edition Bookstore

o Free card registration at the Nashville Public Library

o Free advance copies available throughout our HQ in Greater Nashville

o Discounted offers to self-publish with IngramSpark®!

  • Encouraged continued education with our tuition reimbursement program

  • Financial and in-kind opportunities to engage with non-profits in your community

o Company match program for United Way donations

o Volunteer opportunities and in-kind drives for non-profits throughout the year

  • Take breaks or brainstorm in our game room with ping pong & foosball

  • Casual Dress Code

The world is reading and Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries and educators, Ingram makes these services seamless and accessible through technology, innovation and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print-on-demand, and digital learning. Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, VitalSource Technologies LLC, Ingram Library Services LLC, and Tennessee Book Company LLC.

/Ingram Content Group LLC is an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information./

  • /EEO/AA Employer/Vet/Disabled/

  • /We participate in EVerify./

  • /EEO Poster in English// /

  • /EEO Poster in Spanish// /

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